About Us

Strength in Restraint, Power in Simplicity

The philosophy of MICCH FASHION revolves around high-standard design and construction that allows the wearer to stand out.

Each season, we offer contemporary women’s fashion collections alongside a strong core of elevated essentials.

We believe in excellent design that is transformative; striving to inspire women to live creatively and richly.

Timeless, modern, and tailored with an unexpected twist, MICCH FASHION represents a sophisticated sensibility with innovation at its heart. Buy better, keep forever.

The MICCH FASHION Community

The idea of creating MICCH FASHION initially emerged in early 2020, and the official company was founded within a year.

Our goal is to create a community inspired by body positivity, equality, and love for the Earth.

We invite everyone to join the MICCH FASHION community because you are our priority. Your feedback is not only heard loud and clear but is something we actively seek.

Engage in our designs, fabrics, and collections by participating on social media or emailing our customer care team directly.

Treat this as a new beginning, a restart to be yourself, and we guarantee you will be rewarded.

It’s time to start with MICCH FASHION now.

May the Planet Feel Our Love (& Mind).

At MICCH FASHION, we always go beyond.

Our design teams work at a pace that will provide continuous satisfaction, but we pursue the highest level of seriousness in the quality of our products and in operations management. We are committed to responsible sourcing, fair trade, and ethical practices throughout our supply chains.

We see a future of “near-zero stock” in this constantly evolving fashion industry. How are we moving toward this future? — Our founders are passionate technologists with extensive experience in AI and big data. Our team is working on a system (“MICCH MIND”) that enables precise production planning to accurately analyze demand, so we can manage inventory more effectively.

This not only allows us to offer truly affordable luxury but also promotes near-zero waste in the production process.